" The SIR method: A superiority and inferiority ranking method for multiple criteria decision making,"Įuropean Journal of Operational Research, Elsevier, vol. Global Journal of Flexible Systems Management, Springer Global Institute of Flexible Systems Management, vol. " Using Fuzzy Delphi and Generalized Fuzzy TOPSIS to Evaluate Technological Service Flexibility Dimensions of Internet Malls," " Evaluating naval tactical missile systems by fuzzy AHP based on the grade value of membership function,"Įuropean Journal of Operational Research, Elsevier, vol. " Bandit cellphones: A blue ocean strategy," Journal of Business Economics and Management, Taylor & Francis Journals, vol. " Multi‐objective contractor's ranking by applying the Moora method," Brauers & Edmundas Kazimieras Zavadskas & Zenonas Turskis & Tatjana Vilutiene, 2008. " Small Steps for a Giant Leap: Flexible Organization," " Decision-Making in a Fuzzy Environment," This method is also capable of substituting the fuzzy AHP method. This method is able to carry out fewer and more consistent comparisons. The proposed method was an execution of the best–worst method in a fuzzy environment. After solving the model, crisp weights were extracted from the fuzzy pairwise comparison matrices. For this purpose, a nonlinear optimization model was proposed. The proposed method is concerned with the proposition of a new approach to eliciting the weight vector from the fuzzy pairwise comparison matrices. In this study, the proposed fuzzy best–worst method is employed as a multi-criteria decision-making method to map Strategy Canvas of a manufacturing company in Iran. Strategy Canvas provides a basic framework for taking into account all competitive and key factors in the current industry. In this approach, an analytical and decision-making tool known as Strategy Canvas is introduced in order to create blue oceans and to innovate value. Blue ocean strategy is a new approach to strategy-making and innovation with the aim of sustained performance and growth of the company.
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